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Architects: LABOTORY
- Area: 118 m²
- Year: 2019
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Photographs:Yongjoon Choi
Text description provided by the architects. The design of SOOSOO coffee is from the meaning of 'pleasantly simple'. To consider about a direction of SOOSOO, we thought about the beauty of Korean construction of the royal palace and its philosophy. The project celebrates the concept '儉而不陋 華而不侈'. It defines 'frugal, but unsordid, splendid, but not extravagance'. We started with this phrase for brand attitude.
